How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet and Other On-Line Services (Laurence A. Canter & Martha S. Siegel) HC-New

In April 1994, Two Immigration Attorneys In Scottsdale, Arizona Did Something No One Had Ever Done Before. They Advertised Their Legal Services To Approximately 6,000 Of The 9,000 Discussion Groups Called Newsgroups On The Global Internet, Reaching Tens Of Millions Of People. Their Innovative, Money-making Venture Netted Over 25,000 Customer Inquiries For One Night”s Work. The Two Internet Pioneers, By Spending Only $20.00 – The Price Of This Book – Brought In $100,000 Worth Of Business. But They Also Received A Flood Of Flames – E-mailed Insults – From Thousands Of Internet Users Who Did Not Want This Part Of The Internet Used For Business Purposes. With One Advertisement, Laurence Canter And Martha Siegel Became The Focal Point Of The Violent Controversy That Continues To Rage Over Commercialization Of The Once Strictly Academic Internet. In How To Make A Fortune On The Information Superhighway, Canter And Siegel Tell You How To Do What They Did So Successfully – Make A Fortune Advertising On The Internet. You”ll Get The Whole Story, Explained In Clear, Nontechnical Language. You”ll Discover That With Some Fairly Simple Ideas, A Pc, A Modem, And A Telephone Line, You Can Cybersell Your Way To Wealth. The Internet Puts Small Businesses On An Equal Footing With The Largest Corporations By Making It Possible To Reach 30 Million People With The Touch Of A Button. Here Is Everything You Need To Know About Using The Internet As The Ultimate Marketing Tool For Almost Any Product Or Service. Written In A Lively, Accessible Style, How To Make A Fortune On The Information Superhighway Shows How You Can Be A Pioneer In An Exciting Future Filled With Marketing And Sales Opportunities. 1. Getting Your Bearings On The Information Superhighway — 2. A Busy Night In Cyberspace: The Green Card Incident — 3. Better, Faster, And A Lot Cheaper: Selling To 30 Million People Who Call The Net Home — 4. Products That Sell On The Net — 5. I-way Red Light Districts: Sex For Money In Cyberspace — 6. Free Advertising To Millions Of People On The Usenet — 7. E-mail And Electronic Mailing Lists: Paperless And Postage Free — 8. Chat: Talk Your Way To Riches — 9. The World Wide Web: Multimedia Advertising At Virtually No Cost: Stores In Cyberspace — 10. Gopher The Gold — 11. Ftp: Selling To The Whole I-way — 12. Your Pc – The Biggest Money-maker You”ll Ever Know: What Equipment Do You Need And How Do You Buy It? — 13. How To Get Yourself On The Net — 14. Do It Yourself Or Find A Geek — 15. Crimes In Cyberspace: Why The Net Needs You — 16. What It Means To Be A Pioneer — Appendix A Sample Usegroups — Appendix B Suggested Internet Commercial Speech Guidelines. Laurence A. Canter And Martha S. Siegel. Includes Bibliographical References (p. 233-234).